Day 49: New rewards campaign!

 🗓️ Date: 11 Dec 2025

📌 Title: New rewards campaign!

Task Description

Day 49 finally brought some long-awaited feedback from the Business User for the Cash ISA project. The main request was to add tooltips explaining how the current tax year amount works, as well as clarifying the breaching policy.

So the entire day was spent working on these amendments, making sure the UI clearly explains the rules and avoids confusion for users. Along the way, I also had to make several minor but important changes, including:

  • changing all dollar signs ($) to GBP (£)

  • making wording adjustments to match BU expectations

  • ensuring consistency across the entire mockup

At 5 PM, I joined a meeting with the UK marketing team about a new project called “Golden Ticket”, which is a rewards campaign. This was the first time I was exposed to this initiative, so it was a good opportunity to understand what the new campaign is about and how it might impact design work in future.

Challenges & Solutions

One challenge was ensuring the tooltips were clear, accurate, and compliant, without cluttering the interface. I focused on using concise wording and consistent formatting so the information would be easy to understand at a glance.

Key Learnings & Skills Gained

I learned how important microcopy and tooltips are in explaining complex financial rules, especially for products like Cash ISA. I also gained exposure to a new marketing-driven project, which broadened my understanding of how campaigns can affect user experience.

Reflection & Next Steps

Day 49 felt like a small win after days of waiting for feedback. The amendments were straightforward but required attention to detail. Next, I’ll wait for final confirmation from the BU and continue supporting the Cash ISA project, while keeping an eye on the Golden Ticket campaign requirements as they develop.

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